3 Ways to Make Your Small Business Stand Out Among the Competition

Whether you are just starting a business or you’ve been selling products on Etsy for a while now, here are three great tips to help you stand out among the competition.

Invest in Unique Packaging

If you haven’t already, you need to design a logo for your business. This will bring all of your products, marketing materials and social media accounts together for one cohesive look. Research packaging companies Minneapolis, who can bottle and label your products with your branding. Maybe include a quick thank you or your favorite quotation on the back of the bottle. Do something that is unique to you and your products.

Build a Professional Website

Your business website doesn’t have to be extravagant, but it does need to be eye-catching, professional and easy to navigate. If you have some experience working with websites, play around with website builders like Weebly, WordPress, Wix or Shopify. There are many great templates to work with so you won’t have to start from scratch. If you don’t have much website experience, consider hiring someone to build it for you. Research marketing companies that build websites or even seek out local computer science students who want to add projects to their portfolio.

Host a Giveaway and Promote Your Products

One great use of a giveaway is collecting customer emails. Emails are a wonderful asset for a new business as they can be used for future email marketing campaigns. When a customer gives you their email for the giveaway entry, send them a confirmation email with a special offer. Whether you give the customer an extra entry for confirming their email or a coupon for products, email marketing is a powerful tool that you need to take advantage of.

There is a lot that goes into starting a new business, but consider using these tips to help brand and market your products.